New Delhi, April 19 -- A woman who completed her PhD in olfactory ethics - the study of how smells affect people's behaviour - shared photos celebrating her achievement. However, her post quickly became the subject of backlash on social media. Ally Louks, known as the "doctor of smell"online, earned a doctorate in the "politics of smell in modern and contemporary prose".

She posted a photo to mark the milestone in November 2024, which swiftly went viral, attracting a wide range of reactions.

Speaking to People, Dr Louks said the attention "happened by accident".

"I was generally, up until the end of 2024, a pretty offline person. I really didn't spend much time on social media," the 28-year-old shares. "I had this Twitter account becau...