New Delhi, Nov. 14 -- I recently joined a webinar on 'New Expressions of Bordeaux' and listened to experts introduce new initiatives. One caught my attention: a new category of Bordeaux red wine. Named Bordeaux Claret, this red, fruity, relatively light-bodied wine, low in tannin, was intended to be served chilled and enjoyed young.

It is no secret that wine sales worldwide are under pressure, with falling sales attributed to everything from international conflict to economic pressures, and most especially, to younger generations turning away from alcohol. Was the world-famous wine region, synonymous with historic chateaux and cellar-worthy wines, attempting a marketing coup by introducing Bordeaux Claret? This, as per official sources, ...