New Delhi, Nov. 11 -- AI-powered consumer research platforms are helping brands understand the difference between stated shopping preferences and actual purchasing decisions in India. PulseAI Research, an AI-led consumer intelligence platform developed by Smytten, combines traditional survey responses with behavioural data to track how shoppers discover, evaluate and purchase products, Business Today reported.

The platform is designed to help businesses know why those consumers who show interest in a product in surveys may well end up buying a different brand or product when presented with a different price, brand or promotion. According to Smytten, PulseAI Research has crossed 200 enterprise clients in just over two years and now contri...