New Delhi, Oct. 17 -- Buying an air conditioner during the Diwali sales is tempting. We've all seen the flashy banners announcing deep discounts and enticing EMI schemes on Flipkart and Amazon. But is Diwali really the best time for AC shopping, or should you wait till summer when demand peaks and temperatures soar? Let's look beyond the deals and unravel the patterns smart shoppers have spotted over the years.

Diwali sales like Flipkart's Big Billion Days and Amazon's Great Indian Festival are when appliance retailers truly want you to shop. Across both platforms, discounts on top brands often hit up to 50-60% off the MRP for models like LG, Daikin, Voltas, and Panasonic. The festive rush also brings extra benefits: exchange offers on o...