New Delhi, Nov. 11 -- WhatsApp India head Kunal Shah has set his priorities with the aim of making "connections richer". He took to X on Tuesday to reveal his strategy for enhancing the user experience on the messaging platform.

CEO Kunal Shah said WhatsApp will focus on making connections richer, letting users complete tasks such as paying bills within chats and using AI to improve efficiency, while keeping personal messages and calls end-to-end encrypted.

Shah, who took charge of the Meta-owned messaging platform in June this year, said he has spent the last few months listening to users and understanding what they wanted from WhatsApp.

"...What I heard is simple: help people stay close to those who matter to them, and get more done ...