New Delhi, June 25 -- The strongest legacy brands don't survive by standing still - they survive by adapting, innovating, and evolving. They understand that if the foundations of a brand are strong, its expression can evolve to meet the needs of the modern world without losing its original character.

This isn't simply a cosmetic facelift; it's a strategy that requires confidence. It relies on a quiet understanding between the maker and the consumer that true quality doesn't depend on a single, rigid container. If you know the craftsmanship, you will recognise the character - no matter how the glass is shaped.

The Macallan has refreshed the visual identity of its Timeless Collections, previously known as the Classic Range. According to T...