New Delhi, April 15 -- A new service called Calling Name Presentation or CNAP, is being rolled out in India and many are under the impression that scam and frauds over phone calls will be history. The belief is that calls will be a whole lot safer because, thanks to CNAP, one can see who is calling. But is that really all it takes to make a phone call safe - a name? Speaking in Shakespeare's legendary play "Romeo and Juliet," Juliet famously asks "what's in a name," going on to point out that a name actually meant very little - "That which we call a rose/ By any other name would smell as sweet."

Juliet could actually have been talking about CNAP. Yes, it does add a name to the number calling us, but apart from that it tells us nothing at...