MUMBAI, March 24 -- Berger Paints Ltd will raise prices of its mass premium and luxury products by up to 10% over the next three weeks, joining peers in passing on rising input costs triggered by the ongoing West Asia conflict, even as it looks to turn the disruption into an opportunity to gain market share.

"In order to fully neutralize the impact of raw material price increase, we have to increase the prices of our products," said Abhijit Roy, managing director (MD) and chief executive officer (CEO), in an interview with Mint. "The price increases have happened in the mass premium and luxury segment. the economy segment has been left untouched so far."

The hikes follow a sharp rise in crude oil prices, a key driver of paint raw materi...