New Delhi, Sept. 16 -- Former India captain Sourav Ganguly, known for transforming Indian cricket with his fearless leadership, has now stepped into the world of fashion. The cricket icon unveiled his new premium ethnic wear brand 'Souragya', in collaboration with fashion e-commerce platform Myntra, and even walked the ramp at the launch event.

Sharing the news on Instagram, Ganguly wrote: "Souragya. My own brand. Bringing Bengal to the world. A JV with Myntra. Thank you to the entire team for making this possible."

Speaking at the launch, Ganguly said the brand reflects his love for Indian culture and craftsmanship while staying relevant to today's fashion-forward generation.

"Souragya is a reflection of my deep-rooted love for our cu...