New Delhi, Aug. 18 -- The advertisement rates for the Asia Cup 2025 have skyrocketed with the India vs Pakistan clash driving the biggest demand. With just merely 20 days left for continental showpiece to begin from September 9 in United Arab Emirates (UAE), BCCI's media rights holder till 2031, Sony Pictures Networks India (SPNI) has priced the Television ads at Rs.14 lakh- Rs.16 lakh per 10 seconds. The Asia Cup 2025 will be aired on Sony Sports channels and live streaming on SonyLIV.

Based on an Economic Times reports, the Ad packages on TV is priced at Rs.18 crore for Co-presenting sponsorship while it would cost Rs.13 crore for associate sponsorship. The spot-buy packages would cost Rs.16 lakh per 10 seconds or Rs.4.48 crore for all...