New Delhi, May 16 -- The growing presence of camera's around the players for content has become uncomfortable and intrusive before, after and during the Indian Premier League (IPL) games, admitted Virat Kohli. In a generation of social media, the constant following by the social media teams for "moments" has disallowed the players to prepare in peace, opined the former Royal Challengers Bengaluru (RCB) captain.

One of the the most popular faces in world cricket, cameras follow whatever Kohli does- be it off the field and on the field. In fact, the casual interactions with his fellow cricketers before and the after the game are also being recorded for its online presence. The former Indian captain knows the importance of brand building th...