New Delhi, Nov. 4 -- Physics Wallah, an edtech firm which has been in the spotlight for its IPO plans, sparked outrage in Jammu and Kashmir, for an advertisement which reportedly featured its faculty driving SUVs through a protected forest area in Baderkote, Tangmarg, near Gulmarg.

The video - part of a promotional campaign for the Physics Wallah's "Toofan" initiative, has triggered environmental concerns over the Valley's ecology and led to a police investigation, reported The Indian Express.

An FIR was filed at the Tangmarg police station following a complaint by Forest Range Officer (Gulmarg) Iftikhar Ahmad Qadri.

Officer Qadri said the video showed six black Scorpios without registration plates driving through forest land "without ...