New Delhi, Sept. 21 -- Just before a video of a scuffle outside Apple's flagship store in Mumbai went viral on Instagram and X, I got a text from a friend proclaiming disbelief: "There are people actually queuing up outside the mall here in Saket (in New Delhi). They've all come to buy the iPhone."

In the evening, when I visited Apple's store in Delhi's Select Citywalk mall in Saket, there were easily 200 customers in attendance-including those who managed to get in after standing in the queue for over 90 minutes.

One gentleman, who requested anonymity, said the wait was totally worth it. "I've used every device that Apple has launched for close to a decade now. My son turned 17 this year and is on his way to college. I'm here to buy hi...