New Delhi, June 1 -- As India's watch market moves towards premiumization, one company is working on the opposite premise: consumers buying watches for less than Rs.10,000. Timex Group India, owned by Dutch-American holding company Tanager Group B.V., is betting on a mix of entry-level demand, luxury labels and strong business from quick commerce in the coming months.

The company crossed Rs.798 crore in revenue from operations in FY26, it said last week, from FY25's Rs.538.1 crore. Profit grew to Rs.75.4 crore from Rs.31.9 crore in FY25, driven as much by rising volumes as consumers trading up to more expensive products.

"Half of our growth is coming from higher volumes and half from higher average selling prices. Luxury (watches) as a ...