New Delhi, Aug. 27 -- All American soft drink brands have been banned from the campus of Lovely Professional University (LPU) in Punjab from 27 August, the day President Donald Trump's new tariff measures on India took effect, raising the overall burden on Indian goods to nearly 50 per cent.

Aam Aadmi Party (AAP) Rajya Sabha Member of Parliament (MP), Ashok Kumar Mittal, who is also the founder-chancellor of LPU made the annoucement at a press conference in the national capital.

Mittal has also appealed all Indians to join hands in boycotting American products and join what he calls the Swadeshi 2.0 movement in response to Trump Tariffs.

The move comes in direct response to America's 'unfair' decision to double tariffs on Indian goods,...