New Delhi, June 22 -- For most consumers, quick commerce begins and ends on an app.

A few taps, a short wait, and groceries, electronics, personal care products or household essentials arrive at the door. The promise is simple: delivery in minutes.

But long before a consumer places an order, another race is already underway.

For brands selling on platforms such as Blinkit, Zepto, Instamart, Amazon and Flipkart, the challenge is no longer only about creating demand. It is also about ensuring that products reach the right warehouse, at the right time and in the right quantity. As quick commerce and marketplace platforms tighten their inbound supply chains, most now work with fixed delivery appointments for stock entering their warehouses...