New Delhi, Oct. 28 -- The growth of HRX offers a case study in how a celebrity-led business can expand beyond its founder's popularity. Roshan brought his fitness image, personal involvement and audience appeal to the brand, while Myntra and other partners helped build its distribution, supply chain and pricing strategy.

When Hrithik Roshan launched HRX in 2012, the idea was to bring fitness-inspired clothing to Indian consumers, not simply put a celebrity's name on T-shirts.

More than a decade later, the brand has expanded into footwear, fitness products, luggage and fragrances, with reported revenue exceeding Rs.1,500 crore, according to Fortune India in June 2026.

HRX was launched in 2012 by Roshan and his business partners at Excee...