New Delhi, May 1 -- The House of Rare aims to evolve beyond apparel into a broader lifestyle-led retail powerhouse as it expands into categories such as fragrances, luggage and women's footwear, while also betting on faster delivery timelines and quick-commerce-led fashion discovery.

Founded over a decade ago, Bengaluru-based The House of Rare owns a portfolio of premium fashion brands, including men's label Rare Rabbit, women's line Rareism, kidswear brand Rare Ones, and footwear venture Rare'Z.

"The idea is to expand into different categories which fit the brand ecosystem and target the lifestyle of the urban consumer," Akshika Poddar, founder of Rareism from The House of Rare, said in an interview with Mint.

The expansion comes at a...