The Great Consumption Reset: How a billion Indians changed what they buy
New Delhi, May 25 -- India's consumption landscape is experiencing a significant shift. The traditional indicators of aspiration, such as consumer staples, two-wheelers, refrigerators, and domestic travel, are no longer driving growth as they once did. Instead, Indian consumers are increasingly allocating their spending towards experiences, digital services, premium goods, international travel, and investments.
This change is emphasised in Kotak Mutual Fund's report, "The Great Consumption Shift," which asserts that the composition of the country's consumption basket has transformed markedly over the last decade.
Let's take a closer look at the key consumption trends highlighted in Kotak Mutual Fund's report, which reveals how Indian ho...
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