New Delhi, March 19 -- How a Mumbai-based company built one of India's most comprehensive gold ecosystems, while several venture-backed peers struggled to sustain their business models

There is perhaps no commodity more deeply embedded in the Indian psyche than gold. India consumes approximately 1,200 tonnes of gold annually, sits on an estimated 27,000 tonnes of household gold, and has a gold loan market exceeding Rs.15 lakh crore by FY26.

For startup investors, these numbers represent a vast, emotionally driven market that has historically been underserved by technology.

Over the past decade, venture capital flowed into goldtech startups with considerable enthusiasm. From digital savings apps to doorstep gold loan startups, the secto...