New Delhi, Aug. 9 -- In the chiaroscuro world of spirituality and commerce, Chandra Mohan Jain (more popularly known as Bhagwan Shree Rajneesh and later as Osho) stands as a true prototype of the guru who used multi‑million‑dollar messaging to build a global business in meditation and mysticism.

Long before mindfulness went mainstream and gurus trended on Instagram, Osho was branding spirituality with the flair of a luxury startup, leveraging charisma, psychology, and sharp marketing instincts to set up a highly profitable and equally controversial business.

Born in 1931 in Kuchwada, a small village in Madhya Pradesh, Osho started his career as a philosophy lecturer in Jabalpur. His public talks, initially free, then paid, r...