New Delhi, Nov. 20 -- Quick commerce made Swiggy and Zomato indispensable, while electric vehicles gave Ola a clear purpose. Now, the next wave of Indian tech startups-Urban Company, MyGate, HealthifyMe, Paytm, and others-are adopting a similar template: providing services for reach, but selling products to make money.

But, without the depth of legacy players, these platforms are starting small, relying on the still-evolving service-attach model to drive stickiness and encourage repeat usage, indirectly strengthening their business economics.

Home-services platform Urban Company, which made a stellar stock-market debut on 17 September, is seeing measurable traction for its home-solutions brand Native, which contributed about Rs.75 crore...