New Delhi, Aug. 5 -- Tata Motors has launched the Adventure X Persona for its flagship SUVs, the Harrier and the Safari. The latest addition to the line-up is aimed at offering a more capable and feature-rich option for customers seeking a balance of off-road capability.

Priced at Rs.18.99 lakh for the Harrier and Rs.19.99 lakh for the Safari (ex-showroom, New Delhi), the Adventure X variants sit in the mid-to-premium tier of Tata's SUV range. The company has positioned this new persona as part of a broader portfolio update that includes revised trims, updated features, and additional colour options.

The Adventure X variant comes equipped with several features that were previously not available at this price point in the segment. These ...