New Delhi, Aug. 30 -- India is generating a staggering amount of electronic waste, with reports from the Central Pollution Control Board (CPCB) indicating an urgent need for better disposal and recycling infrastructure. While the challenge is immense, innovative solutions are emerging from the private sector to help address the problem. Attero, a leading e-waste recycling company, is scaling up its direct-to-consumer platform,Selsmart, to streamline the collection of unused electronics and ensure they enter certified recycling channels.

The e-waste supply chain has long been fragmented, making it difficult for consumers and businesses to dispose of old devices responsibly. Selsmart was created to bridge this gap by offering a fully digit...