New Delhi, July 8 -- Story TV appointed former Yash Raj Films stalwart Manan Mehta as Senior Vice President, Content & Strategy to lead vertical storytelling for its platform.

According to the press note by Story TV, Manan Mehta brings over 20 years of experience across Business Strategy, Marketing and Content thought leadership, with experience across agencies and companies including Leo Burnett, Taproot, and Razorfish, followed by a significant 11 years tenure at Yash Raj Films, one of India's most premium film studios.

The appointment of Manan Mehta comes at a pivotal time for the entire vertical storytelling category, when the same category is emerging as one of the fastest-growing formats in digital entertainment.

Welcoming Manan ...