MUMBAI, March 31 -- India's consumer startup boom is producing brands at record speed, but many are stalling just as quickly when it comes to scaling.

"It's never been easier to start a business, but never been harder to sustain one," said Nikunj Biyani, co-founder of SuperYou, during a panel discussion at the Mint India Investment Summit held in Mumbai last week.

Backed by Zerodha founders' investment vehicles Rainmatter and Gruhas, SuperYou is a modern Indian health and nutrition brand. Co-founded by actor Ranveer Singh and entrepreneur Biyani in late 2024, the brand is focused on fermented yeast-based, high-protein snacks and supplements.

"The opportunity to start and find PMF (product-market-fit) with consumers is better than ever ...