New Delhi, March 27 -- Sony Group is increasing the global retail prices of its PlayStation 5 consoles, including a $100 jump in the US, marking its second revision in under a year.

The Japanese tech giant is currently struggling with the soaring costs of essential components, such as memory chips.

The tech industry's intense push to expand artificial intelligence infrastructure has led semiconductor manufacturers to prioritise high-margin data-centre chips, thereby restricting the supply available for consumer electronics.

By the end of next week, the cost of a Sony PlayStation will be about 30% more than it was at this time last year.

"We know that price changes impact our community, and after careful evaluation, we found this was a...