New Delhi, Aug. 31 -- American skincare and fragrance brand Sol de Janeiro has become a darling of Gens Z and Alpha beauty shoppers, with some of its Brazil-inspired gourmet scents going viral on social media.

Lounge spoke with Heela Young, Sol de Janeiro's founder-CEO, about the brand's expansion plans in India, its latest launch, Body Badalada Vitamin-Infused Lotion (available exclusively on Sephora in India), and how to build a viral beauty brand in today's crowded market. Edited excerpts:

Our entry into India showed me that feel-good, immersive beauty connects with people everywhere. Around the world, we see people embracing fragrance and sensorial body care as part of their daily rituals, and that inspires us to keep creating produ...