New Delhi, Sept. 27 -- India's micro-drama startups, racing to capture fleeting attention spans, now face their toughest competition yet as gaming giants enter the rapidly growing market.

These companies are zeroing in on how people spend their breaks: quick bursts of entertainment. Their bet is on snackable micro-dramas-two-to-three-minute episodes packed with twists and emotional payoffs-vying to steal the same eyeballs that might otherwise drift into Instagram Reels or YouTube Shorts.

The market is already crowded with ambitious players, including VC-backed startups like Stellaris-funded Flick TV, Peak XV-backed Dashverse, and Zee Entertainment's Bullet. Established media players and social platforms are also pushing in, from Balaji ...