Bengaluru/New Delhi, Oct. 31 -- Logistics aggregator Shiprocket is charting a new course, betting on its marketing technology and automation arm that can serve as a full-stack enabler for e-commerce brands.

The Delhi-based startup is looking beyond courier aggregation to build tools that help online brands acquire, engage, and retain customers, a shift that could mark a turning point as it seeks new growth levers in an increasingly crowded logistics space.

Shiprocket is gearing up to list in the public markets to raise as much as Rs.2,400 crore. It filed its draft papers via the confidential route in May and is currently awaiting regulatory approval.

The listing will test whether the company can convince investors that it is evolving f...