New Delhi, May 7 -- Samsung has officially launched two new Business Experience Studios (BES) in India, located in Gurugram and Mumbai. The new centres will act as live demonstration hubs for the company to showcase its AI-driven, connected ecosystem solutions for corporate and government clients.

Rather than focusing purely on product specifications, the new Gurugram and Mumbai studios are designed to let businesses test real-world enterprise use cases across key sectors such as retail, banking and financial services (BFSI), healthcare, education and hospitality.

The company also says that its new facilities integrate its capabilities across the broader portfolio, linking mobile devices and commercial displays with overarching AI platf...