New Delhi, July 1 -- Route Mobile share price jumped nearly 7% on Wednesday, 1 July, after the company announced a strategic partnership with Truecaller to expand the reach of its Business Messaging platform.

According to the company's exchange filing, the collaboration will enable enterprises to leverage Truecaller Business Messaging, allowing them to communicate with customers through secure, verified and interactive messages at scale. The partnership aims to help businesses deliver more trusted, seamless, and effective customer engagement.

The company said the integration combines Route Mobile's Communications Platform-as-a-Service (CPaaS) infrastructure with Truecaller's extensive user base and rich media messaging capabilities, ena...