New Delhi, July 22 -- Direct-to-consumer startup Renee Cosmetics Pvt. Ltd is in talks to raise over Rs.200 crore from new investors in a mix of primary and secondary transactions, according to three people familiar with the matter.

"The startup is currently carrying out due diligence. Several new investors, including Playbook Partners India, Spark Capital's Midas Investments, and Infinity Investments, are eyeing a stake in the company," one of three people said on the condition of anonymity.

"The round will likely value the company at around $200-240 million ( Rs.1,700- Rs.2,000 crore), marking a significant jump from the last round," the second person said, adding that the company is eyeing Rs.500 crore in annual recurring revenue in 2...