New Delhi, July 30 -- Thursday saw the trailer release of the most ambitious film of the year, Ramayana. Bringing an epic clash between Rama and Ravana onscreen, the film starred Ranbir Kapoor, Sai Pallavi and Yash. The trailer of the film was released exactly on 30 July at 4:15 am IST worldwide. But why?

"At the auspicious Brahma Muhurat, we welcome the dawn of Ramayana with our trailer," shared the film producer Namit Malhotra earlier.

While most trailer releases are seen during working hours to target maximum reach across social media, the Ramayana team opted for an unusual route. Although many believed that releasing the trailer at 4:15 am, when most people in India would likely be asleep, might not be ideal, the Hindi version has a...