New Delhi, June 8 -- "Build something that 100 people love, not something that 1 million people just sort of like," Brian Chesky, co-founder and CEO of Airbnb.

The quote states that true success comes from creating deep value for a small group first, because genuine enthusiasm drives growth, loyalty and impact.

Chesky often uses this line when advising startups to focus on deep user engagement rather than shallow mass appeal. He shared that the advice originated from Paul Graham during Airbnb's early days in the Y Combinator startup programme. The principle became one of Airbnb's guiding philosophies for building products people truly love.

This quote emphasizes quality over quantity. Many creators, entrepreneurs, businesses, and even ...