Mumbai, Sept. 8 -- Quick commerce contributed nearly a third to online FMCG sales in India, which rose 56% to Rs.9,800 crore in the year ended 31 May, according to Worldpanel by Numerator (formerly Kantar Worldpanel), a global provider of consumer and shopper behaviour insights.

Quick commerce sales for fast-moving consumer goods (FMCG) touched Rs.2,800 crore in the same period, surging 80% year-on-year, according to data shared with Mint. E-commerce sales of FMCG rose 47% year-on-year.

Despite the rapid growth, traditional mom-and-pop stores still dominate, accounting for 90% of FMCG volumes, with organized retail and online channels making up the rest.

Quick commerce has become "almost indispensable" for large packaged goods companie...