Mumbai, March 18 -- Despite persistent fears that the internet and social media have undermined newspapers, print continues to hold its ground. A survey of over 12,000 urban households across Indian cities shows it commands deeper engagement and higher trust than other news mediums such as television and digital platforms, advisory firm Inteliphyle said.

The survey found that print news scored marginally higher than TV on its Net Attention Index, while social media and online news lagged significantly in their depth of engagement. Besides, it showed print commanded the highest trust score from its survey respondents.

"High-trust media also drives disproportionate outcomes: the report indicates around 30% higher engagement (time spent) i...