New Delhi, Oct. 4 -- Planning to buy an Apple iPhone 18 Pro through no-cost EMI? The monthly figure may look easier than paying the full price immediately. However, additional costs and borrowing risks can lurk behind that attractive label.

Unicorn Store advertises 6-month No-cost EMIs starting at Rs.26,316 for the 256GB option. Its selling price is Rs.1,64,900, reduced to Rs.1,57,900 through a Rs.7,000 discount.

That discount applies to select bank card EMI purchases. Even after this benefit, buyers commit to substantial payments for six months.

The monthly instalment rises to Rs.30,482 for 512GB and Rs.38,815 for 1TB. For 2TB, it reaches Rs.51,315, against an effective price of Rs.3,07,900. Dividing these prices into instalments chan...