PepsiCo India wants 90-100% of its drinks portfolio to be zero-sugar or mid-calorie: What is driving the change?
New Delhi, Oct. 17 -- PepsiCo India is expanding its range of zero-sugar beverages, millet-based snacks and products marketed around nutritional attributes as it responds to changing consumer preferences and faces a stricter regulatory environment around food labelling and health claims.
The company said that it aims to increase the share of zero-sugar and mid-calorie beverages in its portfolio to 90-100% over time, up from more than 70% currently. Its latest portfolio push spans drinks such as Pepsi Black and 7UP Zero Sugar, alongside food products featuring wholegrains, millets and alternative preparation methods.
The shift comes as India's food regulator, the Food Safety and Standards Authority of India (FSSAI), steps up scrutiny of ...
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