New Delhi, Sept. 2 -- Param Sundari Box Office Collection Day 4: After enjoying a decent weekend run at the box office, Sidharth Malhotra and Janhvi Kapoor's North-South love story Param Sundari witnessed a massive 65% fall in its earnings on "the make-or-break" Monday.

Film trade analyst Taran Adarsh said the movie's favourable weekend response reiterates an important fact: "A youthful love story backed by a strong soundtrack is always an advantage-it serves as an initial hook to draw audiences to cinemas."

"But in the end, everything boils down to content," he added.

According to industry tracker Sacnilk, Param Sundari saw a 65.85% fall in its Monday earnings, collecting Rs.3.5 crore. However, the fall was expected and is considered ...