New Delhi, Feb. 10 -- The economic survey and the budget underscored the importance of India's "orange economy", explicitly acknowledging its potential as an engine of growth.

Budget 2026 proposed an outlay of Rs.250 crore for talent development in the animation, visual effects, gaming and comics (AVGC), which can be classified as "orange economy" sectors.

According to the economic survey, "orange economy" activities are driven by creativity, culture, and intellectual property. Value addition comes from the overall consumption experience rather than the actual good or service purchased. Based on this definition, media and entertainment and experiential tourism can be listed as key orange economy sectors.

Within media and entertainment,...