New Delhi, Sept. 11 -- According to Bisleri, India consumes 13 million tonnes of plastic every year, out of which 60% is recycled. The remaining 40% of plastic mostly contains non-recyclable items like wrappers, plastic bags, milk pouches and multilayer chips packets.

To reduce the amount of plastic that ends up in landfills and water bodies, and at the same time promote sustainability, packaged water company Bisleri International under its sustainability initiative has introduced a program "Bottles for Change" initiative, which includes a mobile app to connect citizens, plastic collection agents, and recyclers to promote plastic recycling in India.

Under the initiative, it collected and recycled over 19,300 tonnes of plastics, K. Ganes...