New Delhi, June 24 -- Home furnishing giant IKEA has entered Gujarat's residential market through a collaboration with Nila Spaces' VIDA project in Ahmedabad, marking a new step in its business-to-business (B2B) growth strategy.

The move comes as more homebuyers seek homes that are functional and ready for occupancy from day one.

Deep Vadodaria, Managing Director and CEO of Nila Spaces, said the collaboration reflects the changing expectations of homebuyers seeking convenience and functionality from the outset.

"Today's homebuyers are looking beyond just four walls. They want homes that are thoughtfully designed, ready to live in, and aligned with their lifestyle aspirations. Our partnership with IKEA allows us to offer customers a mor...