New Delhi, Sept. 29 -- Zerodha co-founder Nikhil Kamath has suggested that India needs to look beyond exporting products if it wants its consumer brands to gain a stronger presence in global markets. According to Kamath, the country should promote its culture and identity alongside its products, taking inspiration from South Korea.

He pointed to Korea as an example of how cultural influence can help create global demand for a country's products and brands.

"Korea exported culture. Then the world bought Korean.India has Bollywood, music, food, fashion, yoga and Ayurveda, a cultural moat very few countries can replicate. Maybe we need to stop thinking only about exporting products and start deliberately exporting India. Consumer brands wi...