New Delhi, June 20 -- As the FIFA World Cup 2026 gathers momentum on the pitch, another high-profile contest is unfolding away from the stadiums. Global sportswear giants Nike and Adidas are locked in an intense battle for consumer attention, brand visibility and market share, with both companies launching ambitious marketing campaigns tied to football's biggest tournament.

The rivalry has seen the two brands roll out blockbuster-style advertisements packed with some of the biggest names in sport.

Nike's "Rip the Script" campaign features an impressive lineup that includes football superstars Kylian Mbappe, Erling Haaland and Cristiano Ronaldo, alongside basketball icon LeBron James. The campaign aims to capture the drama, emotion and u...