Jewellery stocks, Oct. 12 -- Jewellery companies like Titan, Bluestone and Kalyan Jewellers are going light on gold and scaling up focus on omnichannel retail. It is a business strategy which lets customers browse, buy and exchange jewellery seamlessly through online platforms and offline stores.

The omnichannel retail market is driven by formalisation, rising affluent consumption, and growing demand for lightweight, everyday and studded jewellery, according to ICICI Securities report, which sees three different models scaling within the adoption of this new model.

Caratlane, a crucial brand of Tata Group's Titan, is focusing to keep entry prices affordable with its wide range of light-weight and accessible jewellery items. Mainly servi...