New Delhi, April 20 -- In his forthcoming book, behavioural expert Biju Dominic decodes the elusive science behind decision-making by exploring the split-second triggers that affect the choices we make. Based on neuroscience, artificial intelligence and Ethnolab, a real-world research approach, he explains how people behave in specific contexts, thereby enabling the design of advanced interventions that can drive better business outcomes.

Published by Penguin Random House India, 272 pages, Rs.699

As several states in India go into assembly elections, Derek O'Brien's new book of essays is a timely read. A well-known face and leader of his Trinamool Congress party in the upper house of Parliament, O'Brien has been an outspoken critic of I...