New Delhi, March 8 -- Netflix has stepped down as an investor in As Ever, the lifestyle brand launched by Meghan Markle, marking a shift in the partnership that began when the brand debuted last year.

The company confirmed that it will no longer act as a financial backer of the venture, which focuses on food and lifestyle products. However, Netflix said the decision was part of the original plan and that Markle will now continue developing the brand independently.

A spokesperson for Netflix told Variety that the company was pleased to have helped introduce the brand to audiences. "Meghan's passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role...