New Delhi, Oct. 13 -- A little over five years ago, Ashutosh Valani found himself in a rather strange predicament. When he tried to locate a grooming product for his beard, he realised there weren't enough options in the market.

It got his journey underway in the world of cosmetics with Beardo, which initially focussed on beard-care products and was eventually acquired by Marico. By 2020, Valani had entered the make-up and skincare market with Renee Cosmetics.

"It taught me how powerful consumer insight can be when backed with clear positioning and execution. Beardo's experience gave us a good pulse on the beauty market and we went deeper by speaking to consumers, distributors and analysing data to understand what women really wanted," ...