New Delhi, Feb. 17 -- Legacy FMCG players, long dependent on general trade, are increasingly turning to quick commerce for growth. Quick commerce is still considered a niche and a pathway to growth and fame for premium, digital-first brands. However, it is now becoming central to legacy firms' ambitions for growth. What has changed? Mint explains.

For the 92-year-old Hindustan Unilever Ltd, the niche platform is already showing signs of growth potential. Quick commerce accounts for about 3% of the company's more than Rs.60,000 crore, implying annual quick commerce sales of more than Rs.1,800 crore. The company has created a separate, focused team for quick commerce because the channel demands a distinct set of capabilities.

This is the ...